L&L Hawaii National SPAM® Musubi Day is coming on August 8! The crucial question, however, is: Are you ready to celebrate the big day, America?
OK, first things first, we understand some of you might be asking out loud right now, “What the heck is a SPAM® musubi and why should I celebrate it?” All right, picture this mouthwatering tastiness.
Take a single, savory slice of SPAM® grilled to semi-crisp perfection in a teriyaki or soy-sauce glaze and place it on a palm-sized block of warm, fluffy white rice. Wrap the block of rice and SPAM® together with a crisp, umami-rich ribbon of dried seaweed — aka nori — and BOOM! You’re about to indulge in one of Hawaii’s most popular and beloved any-time-of-day comfort-foods.
It’s easy enough to make SPAM® musubi yourself at home. But here’s a better idea: Head to your nearest L&L location and have them make one for you.
Better yet, make plans to head to select neighborhood L&L restaurants on August 8, National SPAM® Musubi Day, where the good folks there will not only have SPAM® musubi warm and ready for you but give you one FREE if you plan ahead and secure your free SPAM® musubi on the nationwide Hawaii-style comfort-food restaurant’s app. (More on how to do that ahead!)
Proud to again lead the charge for this year’s second annual National SPAM® Musubi Day, L&L Hawaii is celebrating the big day with:
- Free SPAM® musubi. That’s right. FREE. SPAM®. MUSUBI. To get one, first download the L&L Hawaiian Barbecue app at https://www.hawaiianbarbecue.com/online-ordering/. Next, ONLY on August 8, National SPAM® Musubi Day, download the coupon for a free SPAM® musubi from the app. Finally, visit select L&L locations ONLY on August 8 to claim your SPAM® musubi and enjoy! Oh, and tell everyone you know to do the same.
- L&L Hawaiian Barbecue National SPAM® Musubi Day merch. Get some fun, superbly designed T-shirts celebrating the day and dish, designed by noted Hawaii-based artist Jasper Wong, and rock a pair of SPAM® Musubi designed Vans® shoes. They’re the perfect way to show your love of SPAM® musubi in style. Shop L&L National SPAM® Musubi Day merch at https://www.hawaiianbarbecue.com/national-spam-musubi-day/.
- More awesome stuff to come!
“As the top seller of SPAM® musubi in the continental U.S., with 20,000 SPAM® musubi sold daily across 14 states, we knew the best way for us to truly celebrate National SPAM® Musubi Day was to show our appreciation to everyone who already loves SPAM® musubi as much as we do, or treat anyone curious to try this Hawaii comfort food favorite for the first time,” said Elisia Flores, L&L Hawaiian Barbecue chief executive officer. “At L&L, we love that a single bite of this tasty and popular Hawaii snack has the power to instantly transport our customers’ taste buds to the Hawaiian Islands whether they’ve already visited or have yet to experience our home state.”
How did SPAM® musubi — and for that matter, SPAM® itself — become so adored in Hawaii? In his “The Musubi Book” (Watermark Publishing, 2018), musubi culture expert and Hawaii musubi shop owner Manabu Asaoka writes that many trace SPAM® musubi’s invention to Hawaii-born nutritionist and entrepreneur Barbara Funamura, who first started selling it at Kauai’s now-closed Joni-Hana restaurant in the early 1980s. Hormel-produced and proudly made in Minnesota, SPAM® had long been a favorite breakfast meat in Hawaii, introduced to locals by GIs during World War II. Hawaii residents already loved chowing down on fried SPAM® slices and rice together. So Funamura simply combined the two ingredients into one amazing simple, tasty snack.
The popularity of the salty, satisfying treat originally found only on Kauai soon spread to Oahu then the rest of the state. These days, you’ll find SPAM® musubi everywhere in Hawaii. But all of us at L&L believe we do an awesome and flavorful version of it — especially since only our SPAM® musubi is seasoned with our signature original Hawaii-inspired barbecue sauce. And we’re very proud to have it on our menu of delicious Hawaii-inspired comfort foods.
So, are you now fully ready, excited and hungry to celebrate National SPAM® Musubi Day with L&L Hawaii on August 8?
Remember to download the L&L Hawaiian Barbecue app now so you’ll be ready to redeem your coupon for a free SPAM® musubi on August 8 and head to select neighborhood L&L locations on the big day. For a full list of participating stores, check out the Available Locations page on the app. Plus, shop our National SPAM® Musubi Day merch.
For more information, visit https://www.hawaiianbarbecue.com/national-spam-musubi-day/.
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